Watercooler aims to make connecting with your friends and other fans of your favorite sports teams and TV shows more compelling than ever before. Through the FanSection™ and TVLoop™ online communities, Watercooler provides the most extensive network of online fan communities around sports and TV entertainment spanning the TVLoop.com website and top social networking sites including Facebook, MySpace, Yahoo, Google, Bebo, Friendster, and hi5. Watercooler began connecting fans around sports and TV in November 2006 and since then has attracted more than 40 million registered fans worldwide.

Watercooler was founded by a team of social networking and community software professionals in Mountain View, CA, in November 2006. The company has raised a total of $4 million from Canaan Partners of Menlo Park, CA.